SKY WORK AIRLINES - Bern, Switzerland

Established private jet operator, spinning off a new scheduled services airline.

Sky Work Airlines operates a fleet of Dornier 328 and Dash-8 Q400 aircraft.

  Your personal way to fly.

Bern airport has never been fully exploited by the industry, mainly due to its operational restraints. However, it is not only the capital of Switzerland, it is also the centrepoint of a large catchment area. Sky Work Airlines took on the challenge to develop a comprehensive network for these markets.

Since the step from charters to scheduled services is quite significant, Schedule Consult was invited to support Sky Work Airlines in designing its business plan and in setting up vital commercial functions.

NETWORK PLAN

Year: 2010

Project objective: Development of a multi-year perspective for the development of Sky Work Airlines' network and schedules.

Project content: Thorough analysis of potential markets and assessment of the competitive situation in each market. Compare of several alternative strategies and their potential impact on Sky Work's markets and profits.

Result: Clear recommendation on the optimal network strategy. Fully detailed schedule for each season as well as detailed cost, revenue and investment calculations.

NETWORK MANAGMENT

Year: 2010 -

Project objective: Optimal implementation of the business plan and tuning according to developments. 

Project content: Monitoring of the development of the network and its profitability throughout the business plan period. Tuning and optimization based on actual results.

Result: Currently ongoing, very promising start. 

YIELD & REVENUE MANAGMENT

Year: 2010 -

Project objective: Complete inventory control on outsourcing basis. 

Project content: Dynamic yield management, allocating the optimal fare and capacities to each flight. Constant evaluation and steering. Pricing. Cooperation with the marketing department to identify specific campaign targets.

Result: Currently ongoing; providing Sky Work with a level of yield and revenue optimization that is unique for a starting network.