Aeroport Marseilles-Provence, Marseille - France

Airport of third city of France, elaborating its position as Mediterranean hub based on a mix of specific commercial attraction for business (harbour), tourist (Mediterranean) and VFR (North Africa) traffic.

MRS_airport2

A turnaround within five year from an underserved provincial airport to a leading Mediterranean gateway.

At a time when most airports were still passive providers of infrastructure, Aéroport Marseille-Provence was one of the first to take the interests of the airlines as a starting point for marketing efforts. Schedule Consult supported airporrt management on this path.

REFINING AIRPORT STRATEGY FROM AIRLINE PERSPECTIVE

Year: 2000

Project objective: Identification of needs and opportunities that have special relevance for specific airlines. Support in elaborating these options.

Project content: Identification of strategic and commercial opporttunities of Marseillle's geography, infrastructure and catchment area. Elaboration of the best ways that these would complement network and production of the airlines involved. Translation to requirements for the airport strategy.

Result: Solid contribution to extraordinary increase in airlines that included the airport in their network.

OUR SERVICES FOR:

HUB NETWORKS
Specialized features to optimize efficiency and connectivity.

CHARTER / ACMI
Improve non-scheduled planning decisions and streamline the operation.

LOW COST CARRIERS
Maximize revenues and increase the efficiency of your resources...

START-UP AIRLINE
Support in safeguarding some of the most vital commercial functions...

CARGO OPERATION
Create a strong network structure and deal with commercial imbalances.

Imprint